And I don't mean chatbots with access to a search engine.

Search is suffering from a quiet, unfortunate assumption. One that made the internet accessible to billions—but made it much less personal than it could be.

It assumes we don't know what we want.

This isn't search engines' fault. For decades, the only way we could communicate what we wanted was through a little search box.

So they did their best. They built systems to guess what we meant—ranking pages based on overlapping words, backlinks, reputation, and a hundred other signals. The best version of that became PageRank. And it was so good, it powered one of the most valuable companies in history.

But then computers learned how to understand language.

Now, we can do something new: we can tell search engines not just what we want, but how we want it ranked.

MatterRank is the first search engine where you control the ranking—using your own words.

This isn't a chatbot that summarizes results. And it's not just smarter autocomplete.

It's a new kind of search engine—one that lets you decide what matters most.

Let me know what you uncover. My email's below.